Tissot

Tradition and Swiss Precision

Tissot is a brand that embodies the very essence of Swiss watchmaking. With a rich history dating back to 1853, Tissot has built a legacy based on precision, quality, and innovation. Known for offering exceptional craftsmanship at accessible prices, Tissot has made Swiss watchmaking excellence available to a wider audience, while maintaining a focus on innovation and style. Whether it's their pioneering use of materials, their technical advancements, or their timeless designs, Tissot continues to lead the way in the world of horology.

Tissot was founded in 1853 by Charles-Félicien Tissot and his son, Charles-Émile, in the Swiss town of Le Locle, a region famed for its rich watchmaking heritage. From the very beginning, Tissot was committed to creating timepieces of the highest quality. In 1858, Tissot became the first Swiss watch brand to produce a pocket watch with two time zones, a testament to its forward-thinking approach and technical prowess.

Over the years, Tissot's reputation for excellence grew, and the brand continued to innovate. In 1930, Tissot merged with Omega, forming the foundation of the Swatch Group, a conglomerate that would become one of the largest watchmaking groups in the world. Despite being part of this large group, Tissot has always maintained its distinct identity, focusing on creating watches that combine Swiss quality with modern style.

Tissot’s innovation has been a driving force behind the brand’s continued success. With a relentless pursuit of pushing boundaries, Tissot has introduced several game-changing innovations in the world of watchmaking. Below are a few of the most remarkable milestones that define Tissot’s legacy:

The First Non-Magnetic Watch (1930)

Tissot was a pioneer in developing the first anti-magnetic watch, a significant achievement that addressed one of the major issues with mechanical watches: the influence of magnetic fields. In 1930, Tissot introduced a watch that could resist magnetic fields, a breakthrough that paved the way for more reliable timekeeping in everyday life. This technological innovation helped Tissot establish itself as a leader in precision timekeeping.

The Tissot PRX (1978)

Introduced in 1978, the Tissot PRX quickly became an icon of Swiss watchmaking. With its sleek, integrated stainless steel bracelet and a design that exuded modern sophistication, the PRX became a favorite among watch enthusiasts and collectors. This model’s clean lines and minimalist design, combined with its functional quartz movement, solidified Tissot’s reputation as a brand that could offer both style and precision. The PRX was reintroduced in 2021, proving its timeless appeal and relevance in the modern watchmaking world.

The T-Touch (1999)

In 1999, Tissot launched the T-Touch, a revolutionary watch that combined traditional Swiss watchmaking with cutting-edge technology. The T-Touch featured a touch-sensitive screen, allowing wearers to interact with their watch in a way that had never been done before. The T-Touch allowed users to access various functions, including altimeter, compass, chronograph, and thermometer, all at the touch of a finger. This fusion of technology and watchmaking innovation made the T-Touch a ground-breaking model in Tissot’s line-up.

The Swissmatic Movement (2018)

In 2018, Tissot introduced the Swissmatic movement, a self-winding movement that offered impressive performance at an accessible price point. Featuring a 72-hour power reserve, the Swissmatic movement offered an exceptional balance of precision, reliability, and value. By combining Swiss craftsmanship with affordable technology, the Swissmatic movement helped Tissot continue its tradition of offering high-quality timepieces to a wider audience.

Iconic Models

The Le Locle

Named after the town of Le Locle, where Tissot was founded, the Le Locle collection is a nod to the brand’s rich heritage. Known for its elegant design and automatic movement, the Le Locle is a favorite among those seeking a refined, classic dress watch. With its Roman numerals, date display, and polished steel case, the Le Locle exudes sophistication and timeless charm.

The PRX

The Tissot PRX has become one of the brand’s most iconic models, thanks to its sleek, integrated bracelet design and minimalist aesthetic. The PRX was originally launched in 1978 as a quartz model and has been reintroduced in recent years, now featuring both quartz and automatic versions. The PRX is a perfect blend of modern style and Swiss precision, offering a versatile timepiece that works for both casual and formal occasions.

The Chrono XL

For those seeking a bold, sporty watch, the Tissot Chrono XL is a standout model. With its large case, chronograph functions, and sporty design, the Chrono XL is ideal for active individuals who appreciate precision timekeeping. The watch is available in various colours and designs, making it a customizable and stylish option for those who want to make a statement on their wrist.

The Seastar 1000

The Tissot Seastar 1000 is a professional-grade dive watch designed to handle the most demanding underwater environments. With its impressive water resistance (up to 300 meters), ceramic bezel, and reliable automatic movement, the Seastar 1000 is a favorite among divers and water sports enthusiasts. Its rugged design and precision make it a versatile and practical timepiece for adventurers.